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The Voice of Michigan’s Non-Alcoholic Beverage Industry

About the Michigan Soft Drink Association

The Michigan Soft Drink Association (MSDA) is a nonprofit trade organization representing the producers and distributors of carbonated soft drink beverages who have a manufacturing operation in Michigan. We are one of the state’s oldest business groups, having been formed in 1911 as the Michigan Bottlers of Carbonated Beverages. The present name of the Association was adopted in 1968.

The Michigan soft drink industry directly employs thousands of individuals statewide, and services more than 10,000 retail outlets in every community in the state. Our soft drinks are “Made in Michigan” products. Nearly 100 percent of the major brand soft drinks we deliver to your store are made in Michigan production facilities by our Michigan employees. Learn more about our economic impact.

The beverage industry has taken a leadership role in in the effort to cut calories in schools and empower consumers to make balanced decisions. The industry also prioritizes sustainability in its operations. It’s good for our planet and our business. Learn more about our health and environmental leadership.

Our Leadership

Derek Bajema, President and CEO

Derek has represented the interests of Michigan’s non-alcoholic beverage industry at the MSDA since 2015. Prior to joining MSDA, Derek held positions at the Michigan Department of Agriculture and Rural Development and the Michigan House of Representatives and Michigan Senate.

Contact Derek

[email protected]

Board Members

Matt Barribeau

Reyes Coca-Cola

Eric Pellegrini

Pepsi Beverages Company of Michigan

Aaron Truszkowski

Keurig Dr Pepper of Michigan

Lee Scott

Reyes Coca-Cola